Character design allows brands in the advertising sector to establish an effective and lasting connection with audiences. Well-designed characters provide an emotional bond for viewers and make the advertisement's message more comprehensible. These characters play a significant role in promoting the brand, ensuring its lasting impression in the minds of consumers. Characters that add fun to ads can be particularly appealing to children and families. Simultaneously, characters strengthen the brand's identity and image, increasing the potential for shareability on social media and reaching broader audiences. In summary, character design aids in creating a deeper impact on the audience and effectively conveying the message in advertisements.