2D animation is a frequently preferred marketing method in the advertising industry. This method captivates the audience with colorful and attention-grabbing visuals while having the ability to present complex concepts in a simple and understandable manner. Additionally, it strengthens brand awareness and identity by using brand colors and themes. The emotional connection established with viewers increases their loyalty to the brand, and important messages are easily conveyed through quick information transmission. The ease of sharing 2D animations on social media enhances their potential to go viral. Furthermore, the production costs of these types of animations are generally lower, making them a budget-friendly option. However, to effectively utilize 2D animation, a good script, professional design, and high-quality production process are necessary. Therefore, adopting an approach tailored to the target audience is of paramount importance.